Website Redesign Case Study

Dhunseri

Bespoke Web Platform for Premium Orthodox Teas

Next.jsTailwind CSSLighthouseSEO

DHUNSERI HUB

SYSTEM ONLINE // V1.0.4100% SECURE SSL

About the Project

Dhunseri is a global orthodox tea manufacturer. The website redesign presents a high-luxury, cinematic interface featuring custom narrative grids, agricultural transparency, and seamless wholesale sitemap integrations.

The Core Challenge

The legacy wholesale portal was slow, structurally disconnected from the brand's rich heritage, and non-responsive. The objective was to craft a lightning-fast showcase representing their estates, while organizing automated B2B sample requesting pipelines.

100/100

Lighthouse core performance and SEO indexing score.

3.5x

B2B sample inquiry lift within 30 days of redesign launch.

100%

Layout responsiveness across mobile devices, tablets, and desktops.

Information Architecture

Structured Sitemap tree

Heritage Portal

Estates narrative
Orthodox process
Sustainability logs

Wholesale Portal

B2B catalog search
Dynamic sample builder
Logistics tracking

Global Distribution

B2B inquiry funnel
Tea brokers dashboard
Corporate contacts

Interaction Blueprint

User Flow & Wireframe layout

Luxury Heritage Showcase

Cinematic media grids integrating smooth scrolling effects and text layers detailing estate history.

Content Canvas Placeholder

Automated B2B request panel

Elegant multi-step form built with clean validation matrices to capture corporate sample requests.

Content Canvas Placeholder

Collaborative Ideation

Virtual Whiteboard & Retrospectives

Verify API queries latency & structure offline fallback sync.

@tech_lead

Maximize font contrast score to WCAG 2.1 AA parameters.

@ux_designer

Simplify ritual configs down to direct 1-click packages.

@product_owner

Test responsive layouts on physical mobile targets first.

@qa_tester

Premium Aesthetics

High-fidelity final UI designs

Gold & Charcoal Redesign

A luxurious visual canvas accented with elegant gold trims (`#C29A5B`), classic typography, and premium card layouts.

Interactive tea collection

A custom filter system allowing corporate distributors to browse and filter leaf grades instantly.

Visual Identity

Color Palette & Typography

Unified Color Palette

Orthodox Gold

#C29A5B

Luxurious brand tone representing the absolute premium quality of orthodox teas.

Warm Charcoal

#1F1A14

Background canvas mimicking rich agricultural soil and organic tea leaves.

Ivory Silk

#FAFAFA

Clean typography contrast tone mimicking luxury tea packaging elements.

Typography scale

H1 / Heading Light

Manrope Light - 45px / 1.1

H3 / Subtitle Regular

Manrope Regular - 18px / 1.5

Body / Description Light

Manrope Light - 14px / 1.8